What is a chatbot?Ī chatbot is essentially a series of codes powered by pre-set rules that you interact with via a chat interface. If you’re unfamiliar with chatbots, or you’d like to learn more but you’re unsure how to take advantage of them, we’ve compiled a list of ways you can integrate chatbots into your marketing strategy to improve your client experience and - hopefully - drive in new cases. Using chatbots in your firm’s client experience and marketing strategy can reduce friction and increase the likelihood that a potential client will reach out to your firm - consider how much easier it would be to book a case review through Facebook messenger immediately upon seeing an ad for your firm, rather than the traditional channels of navigating to your firm’s website, finding a contact number, being put on hold as they’re filtered through a call center, and eventually scheduling an appointment. Perhaps the most accessible of these AI tools is the chatbot, a fairly basic integration that has the power to drastically improve your current client experience. While some AI tools require extensive tech knowledge, there are now a plethora of ways you can use AI in your marketing strategy without having any knowledge of coding or computer science. Incorporating AI tools in your business can free up your time immensely if you can automate once man-powered processes, you can refocus your energy and attention on other tasks. The days of artificial intelligence being the exclusive domain of tech moguls are over – now, tools powered by artificial intelligence are present in almost every aspect of our lives: on the road, in our computers, in our shopping experiences, and most importantly – in our businesses.
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